If you aren’t defining your brand, your audience is.
Every business, and every person, has a brand. It is the identity and heartbeat of every business and ultimately, the only differentiator that has no fear of competition. Your identity goes beyond a visual brand. It’s who you are as the leader of your business. It’s your beliefs, your ideas, your decisions, and how those translate into your marketing and client communications.
The connection between your mission, your business, your marketing, and your sales, is you.
The HoneyMAP is a comprehensive roadmap that articulates your brand- or your reputation- and echoes that mission through every communication. We help you articulate your core values, mission, vision, and differentiators, and strategize how to creatively keep that consistency through all of your internal business structure, external marketing channels, and client experiences.
Know who you are and where you are going so that your clients can know who you are and where you can take them.
Rather than guessing who your audience is and what they want and allowing someone else to define you, your HoneyMAP allows you to be in front of your story. It’s a step-by-step guide for mission-minded business leaders that maps who you really are and what really matters to your customers into a comprehensive inside-out marketing strategy so that you never have to lose business due to a miscommunication.
The best way to reach your destination is to know what it is. Like any good adventure, there is no shortage of pathways. If you know where you want to go, you can confidently explore and enjoy all of the fun paths that can take you there. And you can pick up your ideal clients along the way.
Let’s create your map together.
When a honeybee is buzzing around like she’s just had her fifth cup of espresso, she’s actually dancing out a map for the other bees to get to the really good flower she found. She’s already mapped out the most efficient route and knows that the community will bee more effective and efficient (pun intended) if they know where they are going.
You can use this same method in your business. You can confidently follow your HoneyMAP because we’ve already been there. We know the paths you can choose from and how to travel each one for the best experience. Each map is created with business and marketing expertise so you can stop stressing about what to do, and start excelling at what you love to do with a clear roadmap of next steps.
There are a variety of templates available for businesses at all stages of growth, as well as tailored maps and personal consultation for business owners and C-Suite Executives looking to work directly with HoneyMAP Founder and CEO, Sarah Michelle.
READY TO GET STARTED?
Schedule a free consultation to discover which option is right for you.
“In working with HoneyMap over the past year, I have come to greatly appreciate what Sarah brings to my business and the ways in which she delivers it. As a business owner, I often get caught up in the day to day and don’t always have time to think and plan for the future on a convenient schedule, but Sarah is always there to bounce ideas off well outside of the nine to five without complaint, often with even more energy than I feel about the next task at hand. That excitement is an asset to me all on its own. Pest control can be a less than exciting business from time to time, but she attacks my challenges with vigor and energy that I don’t often see in this industry. Even though (and probably because) her background is in marketing rather than pest control, she always has a unique and creative perspective on how we can reach and engage more customers, and combined with her sometimes brutal honesty, she has the ability to push me outside of my comfort zone and take action on these ideas even though I can be a bit stubborn and over cautious with my business. Thank you Sarah.”
“As a serial Entrepreneur it’s hard to nail down where your next new venture will lead you. After 25 years of wearing the same identity, I decided to try something completely new. This new journey began in 2015, leading me down a path where I emerged as a leading Financial Coach, onward with steps to becoming a Certified Divorce Financial Analyst, onward to writing a #1 Best Selling book, and journeying around the country over the past year, speaking about my passion ~teaching others that Financial Consistency is what leads to Financial Stability and helping Entrepreneurs regaining their financial foundations in life & business so they would win the freedom they set out to capture in the first place. With all of these ‘forks in the road’ my insights to how I wanted to serve, whom I could best serve, where I wanted to serve, became clearer and clearer, but as I moved through the weeds over the past few years, I had no brand identity (heck I was trying to identity my identity!) and was unclear UP UNTIL NOW. One of my top goals for 2019 was getting who I am in alignment with what I do today and helping lift the fog/confusion messaging that happens when you bob and weave through building a new business. Today I have a successful 6-figure coaching practice but my branding and messaging totally needed help to reach more people and help me leverage my time.”
“I thought that the whole concept was great!!”
“Working with Sarah Michelle to create my HoneyMAP for my real estate business was both easy and enjoyable. I have been a licensed realtor in Massachusetts since February 2012 yet it has really been the last 6-12 months that I made the decision to focus on growing and marketing myself and my business. Sarah is incredibly knowledgeable on how to take the scramble of thoughts that I had about the vision for my business and put them into logical thoughts down on paper in a way that is both understandable and digestible. Utilizing my HoneyMAP, I have been able to market to my client base in a consistent manner that I always wanted but could not figure out how prior to working with Sarah. While I have been in the business for over eight years, working through this process gave me an increased amount of confidence in myself and my business which I was an added bonus I was not expecting when I started. I would highly recommend investing in a HoneyMAP to all business owners looking for a roadmap to success.”
“Sarah’s copywriting and out of the box thinking will help move your business to the next level. She is witty and creative in her writing and marketing ideas. She will think about new and innovative ways to increase ROI and get your product or service in front of the right people. She gets projects finished on time and within budget. Sarah is a great communicator who leads well and is an important asset in any team!”