What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.
Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
H. Jon Benjamin shares a memoir of mistakes. Though he has found success in comedy (Archer, Bob’s Burgers), he has failed his way to the top. This memoir encourages readers to remember that everyone has a behind-the-scenes blooper reel to match their highlight reel, and that embracing the humor and opportunity that comes with messing up is maybe the sweetest part of success.
Check it out from his homestate bookstore.
